regardless of the profit margins, i think this was a bad move for lego. no one will be in a rush to try whatever they come up with next (as far as big online games go), because they killed of their first attempt so early.
if i had the time and money i'd buy LU, (free to play just wasn't enough for me to bother) and i'd be really PO'd if i found out they're shutting it down.
they're going to alienate customers. pity, seemed like a good game.
Good point. It would be very hard to trust in their "next big project"... I really want to know what it was that caused this... I really hope LEGO doesn't take this as a clue to stay out of online games, I thought the Building had a ton of potential, but no very many people used it due to the bugs and time it took. Now if they released a free, or even very minor subscription based thing, where you could load your LDD models online, and play in them with a minifigure, and share, I would so buy that.