Blade, MSRR, I've heard enough of these kind of speeches to be able to translate them. I'm going to have to watch this several more times and look for other information as well to confirm my inpression, but...expect emails from LEGO VERY soon after this opens.
EDIT: Oh, and the video stuff that Sim found? Somehow, this is gonna tie into YouTube, likely crawling it for anything Lego-related. The videos are likely hosted in a similar way to YouTube, and they were writing software to crawl through, find it, and share it. The photos were likely for the same purpose.
