News Box
My LEGO Nexus Organization
October 20, 2020, 05:33:57 pm
Welcome, Guest. Please login or register.

Login with username, password and session length
News: Welcome to My Lego Nexus Organization! A LEGO Universe, LEGO and My LEGO Network Fan Site! The LEGO Company does not sponsor, authorize, or endorse this site.-- New? Check out the welcome forum and get started! Got questions? PM Blade, or one of the other active members of the staff.
  Home   Forum   Help Arcade Gallery Rules The MOC Corner Staff List Login Register Chat  

LEGO® Universe to close in 2012

Pages: 1 2 [3]   Go Down
Author Topic: LEGO® Universe to close in 2012  (Read 1039 times)

MLNO Reputation 0
Offline Offline

Gender: Male
Purpose: 42...Just kidding. Make bad jokes?
Posts: 5

Badges: (View All)
« Reply #40 on: November 13, 2011, 06:14:43 pm »

From Brick Universe, by SentinelKnightW... :

Joined: 11/10/2011
Send PM

Dear members of Brick Universe

Hello all !!! here is a copy of letter sent to LEGO Corporate on 11-12-2011 by us parents.

Thank you for your attention

Please pass the word.



Mr. Kjeld Kirk Kristansen, Owner
Jorgen Vig Knudstorp, CEO
Sten Daugaard, CFO
All Lego Group
And other partners

We respectfully are writing today us parents to share and express our discontent towards the way Lego Universe is being handle by the Lego Group since the announcement of the closing of the game.

We know Lego Group as a company has been doing wonderful reaching their targets, zero recalls in 2010, top tent on employee safety, energy Efficiency Company, recycling your own waste, and supporting the learning of aprox. 55 million children in 2010; but what do you think as a company those children that you try to support are learning from this bad experience; you can just take a look at the Lego Universe message boards comments, or go into the game and hear comments of disappointed kids and a lot of frustration; some of these kids even are expressing frustration when they go to school, or at home when they cry because they can’t understand how something like this can happen.

As parents we believe that this was the wrong way to closed this game. The approach that you have decided to take towards children players of Lego Universe is ruining the Lego Experience that for years you have built to achieve a success and is leaving a big negative impact in society and it will be passed from one generation to the next and for sure it won’t inspire those builders of tomorrow.
Do you think you’re sending the right message?, We don’t think so.
You’re actually affecting the growth of Lego Group and leaving a bad impression in the hearts of a lot kids. This is not a responsible way to do things.
You created a Great product with Lego Universe but you’re ruining the experience the way things are getting handled during the closing of the game; what type of “well-balanced business model” is this.
Company’s make mistakes or have products not reach their expectations but as a successful company that you’re with great products, strong values and efficient operations you need to correct immediately what’s going on with Lego Universe and respect those children that made you grow as a company “Us” now parents and grand-parents, and “Respect Our Children” that are the future builders that will keep Lego Group growing as a successful business.
Now after saying all this; if it is still in the best interest of the company to close Lego Universe go ahead and close the game, we don’t disagree; like you said it needs to be done because you didn’t attract the numbers of members needed. As parents and also business owners we wouldn’t like for a company to lose money, but before you do that, helps us save the reputation of the game and the education that it has been giving in-game on multiple ways to our kids. They have learned to be creative, socialized with other kids and learned to help each other and respect one another as one big family. Keep your promises and do it the right way, finish giving the results for all the contests that had already finished, even the ones from championship contest up to 11-10-2011 and give the prizes to those kids that are waiting to get rewarded for their big effort. Give them back their joy and pride; and try to make if possible, a special final day in-game for those kids that supported you and believed in you during all this time, and let them leave the game remembering the best experience of their lives in a massive multiplayer online game. As we all know this game is not just a regular game it promotes education and inspires children in positive ways.

We believe we can count on you Lego Group, as you stated: “ is important to keep doing the right thing in the right way” you can fix this, it is not too late and don’t forget your mission to “Inspire and develop the builders of Tomorrow”.

As you stated: “Only the best is good enough”, that’s the spirit!!!!!!

Thank you very much for your time and we hope you pay close attention to resolve these issues.


Parents, children and members of Lego Universe.



Lego Owner
Kjeld Kirk Kristansen

Jorgen Vig Knudstorp

Sten Daugaard

EVP, Global Supply Chain (GSC)
Bali Padda

EVP, Community, Education & Direct (CED) ,
Lisbeth Valther Pallesen

EVP, Corporate Center (CC),
Christian Iversen

EVP, Markets & Products (M&P),
Mads Nipper

Charlotte Simonsen
Head of corporate communications

Helle Sofie Kaspersen
Vice President, Corporate Governance & sustainability

Andrew Arnold
PR and Communications Manager

Roar Rude Tranqback
Communications Manager

Stephan Turnipseed
President of Lego Education North America

Michael McNally
Brand Relations Director
LEGO Systems, Inc.

Caroline Squire
Director of Marketing – ANZ
LEGO Australia PTY Limited

Katharina Sutch
Technopark II

Johnny Skovlund
Marketing Manager

Anders Aanestad
Marketing Manager

John Andersson
Marketing Manager

Flemming Binderup Gammelgaard
The LEGO Group

Helle Winding, The LEGO Group

LEGO Group
Kristin Greene

Michael McNally, The LEGO Group

Kenneth Johnson

Dustin Rhodes

Fiona Chan for The LEGO Group

Eddiemae Jukes

Karen Lynch Nolan, Flashpoint PR

Wendy Rutherford, Cartoon Network

Chris Argyropoulos, Lucasfilm Ltd.

Warner Bros. Consumer Products
Janice Aguilar-Herrero

For Marvel Entertainment
Jeffrey Klein, Callie Burrows

Dr. Charles Fombrun
Founder and Chairman

Nicolas G. Trad Executive Partner

Confidentiality Notice:
The information transmitted in this e-mail message, including any attachments, is for the sole use of the intended recipient(s), person(s) or entity to which it is addressed and may contain confidential and/or privileged material. Any unauthorized review, retransmission, dissemination, other use of, disclosure, distribution or taking of any action in reliance upon this information by persons or entities other than the intended recipient is prohibited. If you are not the intended recipient, or you receive this in error, please contact the sender by reply e-mail and delete and destroy all copies of the original message including any other material attached to the message from any computer.

Report Spam   Logged

I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day.
E. B. White
Pages: 1 2 [3]   Go Up
Jump to:  

LEGO® is a trademark of the LEGO Group, which does not sponsor, authorize or endorse this site.
Bookmark this site! | Upgrade This Forum
SMF For Free - Create your own Forum

Powered by SMF | SMF © 2016, Simple Machines
Privacy Policy
Page created in 0.109 seconds with 17 queries.