Aaah... expect about $25 for the game, and possibly an extra monthly charge. I don't think this is going to be close to as good as LEGO is making it seem. They're just trying to get the little kids pumped up about it so they beg their parents to get it for them when it is released. LEGO is mostly targeting the 9-12 again. That's the spot where they will make big bucks. And how they plan to hire new employees, possibly open new stores, and pay off NetDevil (or recover lost funds from paying them).
They said if you buy the DVD you don't have to pay monthly. Only if you download you have to pay monthly. Is $25 around £15?