Hmmm... weird about the different email options that people have.
Jas - you're in Australia, right? Maybe that's why it's not showing the Lego Club option for you. I only suggest that because I can't see some stuff about Brickmaster because it is only available in the U.S. (I'm in Canada) - so maybe the Lego Club email is also geographically limited (though why it would be I don't know).
As for the Shop... maybe they are only making it available to people who can pay / adults. Parents can get upset about direct marketing to minors.
Just wild guesses you understand.
