Purpose Of MLN?

[MsRowdyRedhead]

I never bought a single brick because of MLN.

[Canama]

This is about MLN, not LU. Just pointing that out.

Derp.

Okay, let's do this again:

I once again feel that the purpose of MLN was to sell Lego sets.

And at least in my case, it didn't work. I have not purchased a Lego set since summer 2008.

I have received sets as gifts since then, and spent plenty of time building, but from then till now all of my expenditures have been in my new primary hobby - gaming (And books. Can't forget books.). As time goes on and I get a car, graduate from high school and head to college, etc. I will be spending money for more practical reasons. What little I will have for frivolous uses will probably continue to go towards gaming or books - probably just gaming; if I can I'll find a library on or near whatever campus I go to and use it instead of buying.

So while MLN was fun, I think in terms of accomplishing its intended purpose it was a failure. I believe that this is why Lego has largely dropped support for it.

-Canama

[Mahri828]

 Yeah, but Lego would still want to keep MLN going for those who couldn't play LU, at least theoretically.

[Magical Girl Mimi]

The thing about this advertisement campaign; however; is three things:

One; you're already on the LEGO site, and know all about the LEGO site.
Two; they only added like three things that was current, and never made any sets based on MLN.
Three; Half the characters from MLN's main campaign were either new; or from extremely old sets that weren't even being sold anymore.

My stance on LEGO's games are that they're for fun. Always have been, always will be. And if they're starting to shift to an advertising stance for them, to merely advertise new things; I don't particularly think that stance will work. I mean, look at DRC's popularity, even years after the sets it was 'advertising' was gone. Heck, even look at MNOG... It's sets have been out of stores for more or less 10 to 11 years now; and it's still widely regarded as one of the greatest games on LEGO.com...

And I don't even have to explain BrickGame... Which they removed recently for some reason.

[KnownandUnknown]

This is about MLN, not LU. Just pointing that out.

Derp.

Okay, let's do this again:

I once again feel that the purpose of MLN was to sell Lego sets.

And at least in my case, it didn't work. I have not purchased a Lego set since summer 2008.

I have received sets as gifts since then, and spent plenty of time building, but from then till now all of my expenditures have been in my new primary hobby - gaming (And books. Can't forget books.). As time goes on and I get a car, graduate from high school and head to college, etc. I will be spending money for more practical reasons. What little I will have for frivolous uses will probably continue to go towards gaming or books - probably just gaming; if I can I'll find a library on or near whatever campus I go to and use it instead of buying.

So while MLN was fun, I think in terms of accomplishing its intended purpose it was a failure. I believe that this is why Lego has largely dropped support for it.

-Canama

This, so this. Even the gaming/books over building and not buying sets since 2008. I think MLN was supposed to make kids feel older and feel more like they could buy sets themselves. Which, by extension, make the small gullible kids buy almost anything that was LEGO, good set or good price or not. I and many, many others didn't change their behavior, hence it being abandoned. And so they made LEGO universe, a MMOG (most young kids don't even know the term) that I believe was also supposed to advertise as well as make money.