@msrr: if they never bought a brick, how would they know lego.com? It is possible that their friends told them, but they will tell their parents to buy lego toys for them for presents. If they are not interested, why would they go to Lego.com? Maybe the parents don't have enough money, but if they don't have the money, how do they have internet access, or even computers?
Kids in preschools get introduced to LEGO in school. Also many daycares and community centers. What difference does it make, the game is still FREE to all.
